Event Trailers uses AI to turn creators' existing videos into instant previews that build trust and reduce buyer uncertainty before they commit. No extra work required.
Creators' video adoption with the Eventbrite platform is 2.5%. Not because creators don't have footage—but because the process takes too much effort. This self-initiated exploration asks: what if AI could turn creators' existing footage into a ready-made preview — no editing required?
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Rapid Prototyping with Cursor and Claude Code
Concept Pitch
Year
Eventbrite
Problem
Buyers struggle to quickly judge fit or trustworthiness
Event listings are text-heavy, and static images convey little of the vibe. Without this confidence, they hesitate to commit, resulting in lower conversion rates.
Current app discovery experience
Creators are blocked
Creators who already produce high-quality videos and publish on social media want to share on Eventbrite, but constraints are prohibitive. The friction keeps video adoption low (only 2.5%).
Max 1 min vertical, 24-hour moderation,
and videos can get stuck in pending status with no resolution path.
Tension
Buyers need confidence signals. Event creators want to share videos but face friction and don’t want to take on extra work.
Hypothesis
Video previews + smart summaries reduce friction for both sides:
Buyers: See the vibe + outcome in seconds (confidence)
Creators: Paste existing video, AI handles the rest (zero rework)
Solution
For Creators: Streamlining & Presence
Video Highlight Selection
Paste your raw video link; the AI identifies the most representative 10-second highlight and provides the strategic rationale for the choice.
Outcome-Driven Event Refining
Input your event details; the AI refines your event narrative to be outcome-driven, helping potential attendees visualize the experience and increasing their intent to join.
For Consumers: Discovery & Trust
Modern Discovery, Higher Signal
A native video preview paired with an outcome-based summary. Customers see the vibe, understand what they're signing up for, and decide faster.
Next Steps
Integration feasibility validation
Map how event trailer capabilities fit into the existing creator flow, and how they can scale alongside rather than disrupt the current consumer product experience.
