Led end-to-end UX turning a lean-back TV into an interactive fitness platform, extending Samsung Health across smartwatch biometrics and camera-based motion tracking to build a daily exercise habit.
Owned MVP browsing + discovery for Prime Video’s mobile-first redesign—prototyping concepts, turning research into a decision framework, and aligning Year‑1 direction toward a daily entertainment destination.
Self-initiated AI-powered, creator-native video previews for event discovery—designing across creator + consumer surfaces with AI tools and mapping Phase 2 validation questions.
Led design for a moment-aware live sports experience that reduces menu hunting—using widgets to surface the right info at key moments, while keeping deeper stats and replays one step away in a scalable model across sports.
Led UX for Samsung’s first lifestyle companion app as a product bet—curate, preview, and set art/photos from mobile to make The Frame feel like home décor.
Built a VR game prototype where kids role‑play as chefs to learn nutrition and create personalized meals—centered on a core loop from customer dietary needs → meal plan.
