ABOUT THE PROJECT
Turning TV into a Personal Gallery and Home Décor Element
Samsung's Frame TV, first released in June 2017, reimagines the television as an object that seamlessly integrates into personal spaces. When "Art Mode" is activated, the TV resembles a picture frame mounted on the wall. Rather than defaulting to a black screen like traditional TVs, The Frame transforms into an art display, allowing users to choose from over 100 custom-designed digital artworks or showcase their personal photos and photography.
End-to-End UX Design
Information Architecture
Design Handoff & QA
Year
Samsung
Mobile Control for Frame TV
Frame Mobile is a companion app developed alongside Frame TV, extending the experience from TV to mobile, providing effortless browsing artworks at your finger tips, photo uploading, and customization features to express your lifestyle and home decor.
Leading Mobile Design for an Integrated TV Experience
As the lead UX designer for mobile, I partnered with the TV platform UX designers to adapt product experiences, designed mobile-specific opportunities, and worked closely with a lead visual designer. I also collaborated directly with both iOS and Android engineering teams to ensure design feasibility and quality implementation.
Given our aggressive timeline, we built the app using the existing Samsung Smart View app architecture. By leveraging familiar infrastructure, we could launch Frame mobile experiences faster and support customers with multiple Samsung TVs through a single unified app. This streamlined approach was considered both advantageous and low-risk.
Browse Gallery
Browse Artworks
Users can browse curated artworks from Samsung Collection on TV using their remote, or relax while browsing artworks on the app. The features include a collection of professional digital art pieces across various genres and subjects, organized by category. Users can learn about each artwork's details as if they were in an art museum.
Preview and Set up Artworks on TV
Users can set an image as their TV's wallpaper when the TV is off. Since TV and phone screens display colors differently due to varying brightness and color settings, the "preview" feature lets users see how an image will look on the TV before setting it as wallpaper.
Art Mode Settings
Art Mode settings let users adjust the picture to their preferences and display images intelligently using motion detection. A motion sensor keeps artwork visible whenever it detects movement in the room. Additionally, an ambient light sensor automatically adjusts the screen's brightness to match the room's lighting when displaying art.
Personal Content Creation and Curation
Step1: Select Matte and Color
The app supports advanced personalization to help users display their photos artistically.
Step2: Adjust the View and Preview
Users can save photos from mobile to TV and enjoy viewing their photos on a big screen.
Art Store Expereince
Browse Art Store, Preview and Purchase Art Work
The TV Art Store gives owners access to a curated library of additional art from international organizations, galleries, and museums. Since mobile purchasing wasn't supported in the development pipeline, the design guides users to complete their purchases on the TV itself.
The "Preview" feature is crucial, allowing users to see how an image will actually look on their TV before purchase—essential because TVs and mobile screens display colors and brightness differently.
The Art Store Membership
Show users the membership status and allow users to easily manage it in the app.
