Samsung Health on TV:
Connected Fitness

Samsung Health on TV:
Connected Fitness

project summary
project summary

Samsung expanded the Samsung Health ecosystem to TV as a new health/fitness value pillar. As the lead UX designer, I drove end-to-end UX across the TV app and cross-device flows—partnering with product, research, and engineering and collaborating with visual and motion designers to ship across multiple releases and markets.

Launched on 2020+ Samsung Smart TVs, establishing a scalable foundation for connected fitness across TV + wearable + camera.

The Challenge

Build a TV-first fitness product people would start intentionally, trust quickly, and repeat—then scale it into a connected-device platform (watch + camera) without breaking the remote-first experience.

Earn trust before commitment

Make benefits legible before asking for sign-in / T&Cs / devices pairing.

Prove value fast

In a remote-first, time-boxed workout context.

Meaningful feedback with limited sensing

As sensing capabilities expanded, we needed to ensure feedback felt credible and motivating on TV—despite early tech limits.

Role
Role

End-to-End UX

Interaction Framework

Design Handoff & QA

Post-launch Iteration

Mentorship

Year

2019 - 2021

2019 - 2021

Company
Company

Samsung

The Approach

Phase 1 — Vision to Production (MVP)

Brought in after the concept had executive buy-in to bridge the vision to a shippable product. Designed end-to-end flows across the full service. Co-defined a new production-level design system with visual designers (first team to adopt the new TV design system).

Phase 2 — Redesign for Engagement

Post-launch: 75% onboarding drop-off, only 2.5% active users. Features the team invested in most heavily saw the lowest adoption. Synthesized survey, diary study, and behavioral data to diagnose drop-off across onboarding, content browsing, and feature adoption.

Phase 3 — Camera + Wearable Integration

Led design for camera-based motion tracking workout and Galaxy Watch 4 integration — both featured at CES. Navigated technical constraints and designed cross-device flows for a shared household screen.

Key Design Decisions

1 - Lead with value before sign‑in and consent

Value-first onboarding and deliberate consent sequencing — users understand what they're getting before handing over data or creating an account.

Onboarding

Browse variety of free premium workout and mindfulness content.

1 - Lead with value before sign‑in and consent

Value-first onboarding and deliberate consent sequencing — users understand what they're getting before handing over data or creating an account.

Onboarding

Browse variety of free premium workout and mindfulness content.

2 - Remove every barrier between the user and their workout

Fitness users allocate dedicated time and won't spend it navigating. Content browsing, device connection, and routine reminders are all designed to get users into content fast.

Connect device upfront

Select your watch fast. Start your workout instantly. See real-time stats.

Connect device upfront

Select your watch fast. Start your workout instantly. See real-time stats.

Build a return habit

Routines Reminder: Set your preferred time and workout or meditation preferences, and the TV will show a notification reminder. Simply click it to start your session right away.

Build a return habit

Routines Reminder: Set your preferred time and workout or meditation preferences, and the TV will show a notification reminder. Simply click it to start your session right away.

3 - Prioritize motivation over correcting form to drive habit formation

A trade-off driven by both user needs and technical readiness. Sensor feedback designed to keep users moving — subtle form cues during workout, detailed scores after. Post-workout summary celebrates progress with metrics that scale across all partner content.

During workout

Camera-based AI coaching monitors your workout form while providing real-time guidance.

During workout

Camera-based AI coaching monitors your workout form while providing real-time guidance.

After workout

Review workout progress and celebrate small wins.
 The workout summary emphasizes strengths and achievements. Heart rate stats will be displayed to help users monitor the data and workout better.

After workout

Review workout progress and celebrate small wins.
 The workout summary emphasizes strengths and achievements. Heart rate stats will be displayed to help users monitor the data and workout better.

Outcomes

3 releases across 4 markets — Samsung's first TV + watch + camera integrated service

3 releases across 4 markets — Samsung's first TV + watch + camera integrated service

Identified the biggest growth lever and drove activation — onboarding redesign increased activations by 30% and grew 4× active users vs. initial launch.

Identified the biggest growth lever and drove activation — onboarding redesign increased activations by 30% and grew 4× active users vs. initial launch.

CES 2021 + 2022 featured product — positioning and advanced Samsung TV as a connected fitness platform

CES 2021 + 2022 featured product — positioning and advanced Samsung TV as a connected fitness platform

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